Co COMMUNICATIONS
Prerequisite(s): H95807
The importance of oral communication. Language and communication. Role and responsibility of communicating. Skills of efficient communication. Forms and structures of oral communication. Interpersonal oral communication. Oral communication in groups. Oral communication in public. Oral communication through mass media. Leadership and communication.
CAMPUS: ALL CAMPUSES
ACAD. PERIOD: SPRING & FALL
LANGUAGE OF INSTRUCTION: SPANISH
Co95811. MASS COMMUNICATION THEORY I
Prerequisite(s): None
Studies the origins and development of human communication. Understanding the relationships between the basic elements of the communication process. Analyzes the relation and cultural activities related to communication. Studies theoretical approaches for understanding communication in its different forms: interpersonal, intergrouping, organizational, intercultural and mass media. Textbooks: M. Tubbs and Sylvia Moss, Human Communication, Random House, 5th. edition, New York, 1987. Carlos Fernández Collado and Gordon L. Dahnke, La Comunicación Humana, Ciencia Social. McGraw-Hill, México, 1992.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: SPRING & FALL
LANGUAGE OF INSTRUCTION: SPANISH
Co95821. DOCUMENTAL RESEARCH METHODS
Prerequisite(s): None
Knowledge, research and analysis of techniques and methods such as bibliographical, hemerographical, and electronic sources for carrying out documental research. Different systems for bibliographical references. Analyzes the characteristics and essential elements of a research pre-project. Textbook: Roberto Hernández Sampieri and others, Metodología de la Investigación, Editorial McGraw-Hill, México, 1994.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: SPRING & FALL
LANGUAGE OF INSTRUCTION: SPANISH
Co95822. MASS COMMUNICATION THEORY II
Prerequisite(s): Co95811
Studies communication as a research field of social science. Surveys the historical background of communication. Analyzes and evaluates the contributions of different theoretical trends in understanding the impact of communication and its role in contemporary societies. Textbooks: Denis McQuail, Introducción a la Teoría de la Comunicación de Masas, Editorial Paidos, Madrid, 1985. Miquel de Moragas, Sociología de la Comunicación de Masas. Gustavo Gili, Mass Media, Barcelona, 1984.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: SPRING & FALL
LANGUAGE OF INSTRUCTION: SPANISH
Co95831. GRAPHIC COMMUNICATION
Prerequisite(s): H95808 or H95821
Studies the main concepts and theories in the field of graphic communication. Analyzes, experiments, and evaluates the graphic design of messages and their production process. Developing skills and concepts of creativity, image psychology and color in graphic design. Use of the basic tools for designing and producing graphic messages. Textbooks: Jacques Berger, Modos de ver, Editorial Gustavo Gili, Barcelona, 1984. Arthur T. Turnbull, and Russel N. Baird, Comunicación Gráfica, Editorial Trillas, México, 1986.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: SPRING & FALL
LANGUAGE OF INSTRUCTION: SPANISH
Co95832. INTERCULTURAL COMMUNICATION
Prerequisite(s): None
Equivalence: Ni00862
Studies the origins and nature of a culture. Analyzes and evaluates the intercultural differences of terminology according to the following variables: values, verbal and non-verbal communication, concepts about authority, time, conflict management, negotiation, mediation, collaboration, arbitration and litigation. Identifies the main cultural, ideological and communication elements involved in intercultural negotiation process. Textbook: Larry A. Samovar and Richard E. Porter, Intercultural Communication: a Reader. Wadsworth Inc., New York, 1994.
CAMPUS: VER, CHIS, CHIH, CCM, C.JUA, OBRE, CEM, GDA, IRAP, LAG, LEO, MAZ, MTY, QRO, SALT, SLP, SIN, SON, TAMP, TOL.
ACAD. PERIOD: SPRING & FALL
LANGUAGE OF INSTRUCTION: SPANISH
Prerequisite(s): H95821
Studies the historical development, elements, techniques and tools of photography. Applies the basic principles of graphic communication to photography production. Understanding the process of visual image production starting from the analysis of basic elements of photography: camera, film, lighting, and exposure. Applies the basic techniques of black/white and color photographs in the production of visual messages. Techniques for producing journalistic, advertising, commercial, industrial, and artistic photography. Textbook: Michael Langford, La fotografía paso a paso: un curso completo, Hermann Blume Ediciones, Madrid, 1991.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: SPRING & FALL
LANGUAGE OF INSTRUCTION: SPANISH
Prerequisite(s): Co95833
Studies the historical development, basic elements, techniques and tools used in cinematographic language. Understanding the process of audiovisual messages production and the analysis of the basic elements of cinematographic LANGUAGE OF INSTRUCTION: camera, visual continuing rules, editing, sound and staging. Establishes cinematographic language as the structural base of television language and multimedia. Textbook: Louis D. Giannetti, Understanding Movies, Prentice Hall, New Jersey, 1993.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: SPRING & FALL
LANGUAGE OF INSTRUCTION: SPANISH
Co95842. INTRODUCTION TO JOURNALISM
Prerequisite(s): H95807
Study of the historical development, elements and techniques of journalism editing. Characteristics of the different genres and styles of journalism. Developing journalism editing skills in printed and electronic matter. Analysis of the role of printed and electronic means in developing the message. Development of the informative message through syntactic, graphic and audiovisual elements, suited for each medium. Textbooks: Vicente Leñero and Carlos Marín, Manual de Periodismo, Editorial Grijalbo, Serie Tratados y Manuales, México, 1993. Eduardo Ulibarri, Idea y Vida del Reportaje, Editorial Trillas, Serie Periodismo latinoamericano, México, 1994.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: SPRING & FALL
LANGUAGE OF INSTRUCTION: SPANISH
Co95851. ORGANIZATIONAL COMMUNICATION
Prerequisite(s): None
Analyzes human behavior in corporations for identifying the different communication processes that take place in that context. Management of the basic tools for planning, and designing communication systems in corporations. Analysis and evaluation of corporate process according to the following variables: leadership; decision-making; creation of work groups; participation; controversy; conflict; power; cohesion; discussion; negotiation; maturity; growth; creativity and problem solving. Textbooks: Ricardo Horns Quiroga, La Comunicación en la Empresa, Grupo Editorial Iberoamérica, México, 1990. Martínez de Velasco and Abraham Nosnik, Comunicación Organizacional Práctica, Editorial Trillas, México, 1993.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: SPRING & FALL
LANGUAGE OF INSTRUCTION: SPANISH
Prerequisite(s): Co95841 or H95851
Studies the elements and structures of script writing for audiovisual media. Analysis writing and editing methodologies for drama and informative scripts for film, radio, television, and audio and video, in order to create messages through different media intended for a specific audience. Textbooks: Maximiliano Maza and Cristina Cervantes, Guión para Medios Audiovisuales: Cine, Radio y Televisión, Editorial Alhambra Mexicana, México, 1994. Eugene Vale, Técnicas del Guión para Cine y Televisión, Gedisa Editorial, México, 1993.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: SPRING & FALL
LANGUAGE OF INSTRUCTION: SPANISH
Prerequisite(s): Co95822 and Ma95822
Studies basic theories of communication and the quantitative and qualitative research methods for developing projects that prove or confront the existing theoretical axioms, generating information for the elaboration of communication policies, programs and projects, as well as evaluating communication systems and messages. Textbooks: Guido Stempel III and Bruce Westley, Research Methods in Mass Communications, Prentice Hall, 2nd edition, Englewood Cliffs, New Jersey, 1989. Cecilia Cervantes Barba and Enrique Sánchez Ruiz, Investigar la Comunicación: Propuestas Latinoamericanas, Centro de Estudios de la Información y la Comunicación de la Universidad de Guadalajara-Asociación Latinoamericana de Investigadores de la Comunicación, Guadalajara, 1994.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: SPRING & FALL
LANGUAGE OF INSTRUCTION: SPANISH
Co95854. COMMUNICATION TECHNOLOGIES
Prerequisite(s): None
Identifies characteristics; uses and applications of communication technology. Distinguishes elements that characterize new communication technologies. Existing interrelation between the development of new communication technologies and the development of computer technology. Research and evaluation of functions; uses and effects of communication technologies in diverse levels and contexts of human communication. Different approaches of research in the field of new communication technologies. Future trends of communication technologies. Textbooks: Patrice Flichy, Una historia de la Comunicación Moderna, Ediciones Gustavo Gili, México, 1993. Les Freed and Frank J. Derfler Jr., Building the Information Highway, Ziff-Davis Press, Emeryville, California, 1994.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: SPRING & FALL
LANGUAGE OF INSTRUCTION: SPANISH
Co95855. FIELD RESEARCH METHODS
Prerequisite(s): Co95821
Introduces the student to field research tools and techniques, such as: surveys, interviews, discussion groups, participation observation, creation of hypothetical conflicts and questionnaire. Scientific conflicts. Establishing object-problem of research-knowledge. Definition and dialectics of object-problem of research-knowledge. Supporting research. Development of the research pre-project. Research context. Research sources. Hypothesis types and construction. Variable rector method. Applied research. Codification and processing of information. Conclusions and final report elaboration.
CAMPUS: CEM
ACAD. PERIOD: SPRING & FALL
LANGUAGE OF INSTRUCTION: SPANISH
Co95861. POLITICAL COMMUNICATION
Prerequisite(s): None
Analyzes the historical and conceptual conformation of political communication. Interrelates the concepts of politics communication, public opinion and democracy. Research and evaluation of modern political propaganda at national and international levels. Analyzes the development of public opinion based on opinion leadership and group influence. The student is expected to research the current trends in the study of political communication. Textbooks: Francisco Javier Esteinou Madrid, Economía Política y Medios de Comunicación, Editorial Trillas, México, 1990. Jean-Louis Labarriere, Teoría política y comunicación, Gedisa Editorial, Barcelona, 1992.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: SPRING & FALL
LANGUAGE OF INSTRUCTION: SPANISH
Co95862. ADVERTISING COMMUNICATION
Prerequisite(s): Mt95831
Understanding the function of advertising activities in the communication field; knowledge and understanding of the activities carried out by an advertising agency. Relates graphic and audiovisual communication skills to advertising strategy design. Knowledge and development of main strategies and methods for the planning and designing of advertising strategies. Textbooks: Sandra E. Moriarty, Creative Advertising: Theory and Practice, Prentice Hall, Englewood Cliffs, New Jersey, 1991. Michael L. Rothschild, Marketing Communications: from Fundamentals to Strategies, D.C. Heath, Lexington, Massachusetts, 1987.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: SPRING & FALL
LANGUAGE OF INSTRUCTION: SPANISH
Prerequisite(s): Co95852
Radio production and diffusion of messages and programs. Design, production, and evaluation of different types of radio productions. Familiarization with analogical and digital production and principles of script writing in radio program designs. Textbooks: Lynne Gross and David E. Reese, Radio Production Worktext, Focal Press, Boston, 1990. Ferrán González I Monge, En el dial de mi pupitre, Ediciones Gustavo Gili, Barcelona, 1989.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: SPRING & FALL
LANGUAGE OF INSTRUCTION: SPANISH
Co95864. TELEVISION PRODUCTION
Prerequisite(s): Co95852
Elements, techniques and tools for production, performance, analysis and evaluation of television messages. Basic organization and function of a television broadcasting station. Main technological developments in television and digital video production. Developing basic principles of audiovisual language and script writing in television program production. Textbooks: Jorge E. González Treviño, Televisión y Comunicación: Un Enfoque Teórico-Práctico, Editorial Alhambra Mexicana, México, 1994. Verónica Tostado Span, Manual de Producción en Video: Un Enfoque Integral, Editorial Alhambra Mexicana, México, 1995.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: SPRING & FALL
LANGUAGE OF INSTRUCTION: SPANISH
Co95871. INTERNATIONAL COMMUNICATION
Prerequisite(s): None
Analyzes and evaluates the role of the communicative media, government and international institutions for the development of strategies, programs and policies that determine international communication flow. Analyzes and evaluates the social, cultural and political impact of the international media and its message transmission. Evaluates the role of new communication technologies, communication strategies for development and international movements of economic integration in the establishment of a new form of international communication. Textbooks: Robert S. Fortner, International Communication: History, Conflict and Control of the Global Metropolis, Wadsworth Publishing Company, Belmont, California, 1993. Frederick Howard H., Global Communication and International Relations, Wadsworth Publishing Company, Belmont, California, 1993.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: SPRING & FALL
LANGUAGE OF INSTRUCTION: SPANISH
Co95872. CORPORATE IMAGE AND PUBLIC RELATIONS
Prerequisite(s): Co95851
Understanding, analysis and evaluation of principles, tools, techniques and strategies involved in designing a corporate identity. Understanding, analyzing and evaluating the function of public relations in the creation, projection and implementation of a corporate image. Studying tools for the diagnosis and evaluation of public relations in corporations. Textbooks: Joan Costa, Identidad Corporativa, Editorial Trillas, México, 1993. Sam Black, Las Relaciones Públicas, Editorial Hispano-Europea, Barcelona, 1991.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: FALL
LANGUAGE OF INSTRUCTION: SPANISH
Prerequisite(s): Co95842
Studies the basic concepts, techniques and styles of journalism for printed and audiovisual media. Journalism research techniques and their application in text writing for printed and audiovisual media. Journalism in the actual context of printed and audiovisual media. Textbooks: José Luis Martínez Albertos, Curso general de redacción periodística, Editorial Paraninfo, Madrid, 1992, Guido Fernández, Agonía a la hora del cierre, Editorial Trillas, Serie Periodismo Latinoamericano, México, 1994.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: FALL
LANGUAGE OF INSTRUCTION: SPANISH
Prerequisite(s): Co95864
Studies the basic principles of audiovisual language and script writing to video production. Applies the television production techniques and tools for developing advertising, commercial, industrial and artistic videos. Textbooks: Jorge E. González Treviño, Televisión y Comunicación: Un Enfoque Teórico-Práctico, Editorial Alhambra Mexicana, México, 1994. Verónica Tostado Span, Manual de Producción en Video: Un Enfoque Integral, Editorial Alhambra Mexicana, México, 1995.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: FALL
LANGUAGE OF INSTRUCTION: SPANISH
(3-0-8. Prerequisite(s): Co95874. 8 LCC).
Equivalency: Co90017
Applying the basic principles of the cinematographic language
and script writing to the production of commercials and fiction
films in the 16-mm format. Using film production techniques and
tools for producing commercials and fiction films. Textbooks:
Edmond Levy, Making a Winning Short, Henry Holt and Company,
New York, 1994; Edward Pincus and Steven Ascher, The Filmmaker's
Handbook, A Plume Book, Penguin Books, New York, 1984.
Co95882. EDITORIAL DESIGN AND PRODUCTION
Prerequisite(s): Co95854 and Co95873
Studies the basic principles, techniques and computer tools of graphic and editorial design for producing messages for printed media. Planning, design and production of printed publications for different means and audiences. Textbooks: Roy Paul Nelson, Publication Design, Wn. C. Brown Publishers, New York, 1991. Kenneth J. Hierbert, Graphic Design Processes, Van Nostrand Reinhold, New York, 1992.
CAMPUS: VER, CHIS, CCM, CEM, MTY, CVC, QRO, TOL.
ACAD. PERIOD: FALL
LANGUAGE OF INSTRUCTION: SPANISH
Co95883. SEMINAR ON COMMUNICATION SYSTEMS MANAGEMENT
(3-0-8. Prerequisite(s): Co95851. 8 LCC)
Equivalency: Co90082
Students apply what they have learnt in the field of communication
by planning, designing, and implementing politics, strategies,
programs, and projects for achieving effective communication in
organizations, governmental institutions, and private companies;
they develop strategies leading to the implementation and management
of a culture of communication within the organization. Students
learn about and apply the strategic management and control tools
that work best for evaluating an organization's effort in communication.
They solve problems of communication in organization by researching,
analyzing, and diagnosing actual situations. Textbook: Thomas
E. Harris, Applied Organizational Communication: Perspectives,
Principles, and Pragmatics, Lawrence Erlbaum Associates, Hillsdale,
New Jersey, 1993.
Co95884. SEMINAR IN CORPORATE IMAGE AND PUBLIC RELATIONS
(3-0-8. Prerequisite(s): Co95872. 8 LCC)
Equivalency: none
Students apply what they have learnt in the field of communication
for planning, designing, and implementing politics, strategies,
programs, and projects related to public image and public relations
of both governmental institutions and private companies; they
learn about and apply the strategic management and control tools
that work best for evaluating an organization's public image and
public relations effort. Students solve image and public relations
problems by researching, analyzing, diagnosing, and evaluating
actual situations. Textbook: Tom Peters, Liberation Management:
Necessary Disorganization for the Nanosecond Nineties, A. A. Knopf,
New York, 1992.
Co95891. COMMUNICATION CAMPAIGNS DESIGN
(3-0-8. Prerequisite(s): Co95874. 9 LCC)
Equivalency: Co90088
Students apply what they have learnt about print and audiovisual
media production for planning, designing, and managing persuasive
campaigns for commercial products, social causes, and politics.
Students use concepts, tools, and techniques for designing the
image and identity of a person, an organization, or a product
in order to develop persuasive strategies; they analyze and evaluate
the results of persuasive campaigns in terms of the source's and
the receivers' demographic and psychological characteristics,
organization and content of the message, and the impact of environment
and context. Textbooks: Charles Larson, Persuasion: Reception
and Responsibility, Wadsworth Publishing, New York, 1992; Otto
Lerbinger, Diseños para la comunicación persuasiva,
El Manual Moderno, Mexico City, 1983.
Co95892. MULTIMEDIA PRODUCTION
(3-0-8. Prerequisite(s): Co95874 OR Co95882. 9 LCC, 9 LLE)
Equivalency: Co90089
Understanding the nature of multimedia technology and its application
to different situations in communication. Basic principles of
instructional design for planning, designing, producing, and evaluating
multimedia messages. Application of basic principles, techniques,
and computer tools for producing multimedia messages. Textbooks:
Dwight Swain and Joye Swain, Scripting for the New AV Technologies,
Focal Press, 2nd ed., Boston, 1992; Tay Vaughan, Todo el poder
de multimedios, McGraw Hill Interamericana de México, Mexico
City, 1995.
Co95893. SEMINAR IN INTERCULTURAL AFFAIRS AND INTERNATIONAL COMMUNICATION
(3-0-8. Prerequisite(s): Co95871. 8 LRI, 9 LCC)
Equivalency: none
Students apply what they have learnt in the field of communication
for planning, formulating, designing, managing, and implementing
politics, strategies, programs, and projects related to intercultural
matters and international politics and communication. They use
the most adequate tools for analyzing, diagnosing, controlling
and evaluating the effectiveness of international negotiation
processes taking place in both governmental organizations and
private companies. Students solve problems of intercultural and
international communication occurring within organizations by
researching, analyzing, diagnosing, and evaluating actual situations.
Textbook: Mogfik Asante and William B. Gudykunst, Handbook of
International and Intercultural Communication, Sage Publications,
Newbury Park, California, 1994.
Co95894. SEMINAR IN MASS COMMUNICATION
(3-0-8. Prerequisite(s): Co95861. 9 LCC)
Equivalency: Co90081
Students research and evaluate the newest conceptual proposals
concerning the use, functions, and impact of mass communication
at the regional, national, and international level. They learn
about and discuss the most recent approaches in the field of communication
theory. The newest research tendencies in Mexico and Latin America
be analyzed and discussed. Textbook: José Carlos Lozana
Rendón, Teoría e investigación de la comunicación
de masas, Editorial Alhambra Mexicana, Mexico City, 1995.