Ni INTERNATIONAL BUSINESS


Ni00001. INTRODUCTION TO THE INTERNATIONAL BUSINESS ACADEMIC PROGRAM

"To develop in the students an understanding of those aspects of administration of particular importance in organizations producers of services in contrast with organizations producers of goods. To promote the analytic and critical thought with relationship to all the services that affects our lives. This is of particular importance for the economies of the post-war, where the industries of services play a predominant roll in the generation of wealth and where these same industries are the cause of positive balances in the commercial scale of many nations. To acquire conceptual and empiric tools for the immediate application in the improvement of the acting of organizations of producers of services. "

Ni00851. INTERNATIONAL BUSINESS ENVIRONMENT

Introduction to international business; special emphasis will be placed on the study of environmental factors such as economic, political, legal and cultural aspects. In addition, the course introduces the student to export and import management, including documentation, payment forms and incoterms. Internationalization process of the country and corporations. Analysis of economic factors. Analysis of political risks. Legal environment. Cultural analysis. Import and export management. Economic integration of different regions of the world.

CAMPUS: CHIH, CCM, C. JUA, OBRE, CEM, GDA, IRAP, LAG, LEO, MTY, CVC, QRO, SALT, SLP, SIN, SON, TAMP, TOL.

ACAD. PERIOD: SPRING & FALL

LANGUAGE OF INSTRUCTION: SPANISH & ENGLISH

Ni00861. INTERNATIONAL MARKET RESEARCH

The process of exporting market selection through the study of secondary information sources and deep interviews. Basic requirements for exporting products and internationalizing services. Survey restrictions of entry to different international markets. Determination of products and services accepted in foreign markets. Analysis of domestic and international competition. Determination of sales potential. Detection of import opportunities: finished products, raw materials and services. Study of political-economic world geography.

CAMPUS: CHIH, CCM, C. JUA, OBRE, CEM, GDA, IRAP, LAG, LEO, MTY, CVC, QRO, SALT, SLP, SIN, SON, TAMP, TOL.

ACAD. PERIOD: SPRING & FALL

LANGUAGE OF INSTRUCTION: SPANISH & ENGLISH






Ni00862 . DOING BUSINESS ABROAD

Equivalence: Co95832

"To understand the form of thinking, acting, and negotiating of the residents of a foreign country, being based on the understanding of their antecedents and characteristic cultural, with the purpose of being able to establish relationships of business in a successful way. "

Ni00871. INTERNATIONAL NEGOTIATIONS

Development of the negotiation capability from an international perspective through case resolution based on intercultural communication and management of efficient negotiation techniques. The win-win philosophy. Integrative negotiation. Distributive negotiation. Study of power relationships and business relevance. The negotiation process. Debates as development tools for critical thinking.

CAMPUS: CHIH, CCM, C. JUA, OBRE, CEM, GDA, IRAP, LAG, LEO, MTY, CVC, QRO, SALT, SLP, SIN, SON, TAMP, TOL.

ACAD. PERIOD: FALL

LANGUAGE OF INSTRUCTION: SPANISH & ENGLISH




Ni00872. STRATEGIES OF INTERNATIONAL MARKETRING

Equivalence: Mt95873

"To train the student in the development of strategies of international commercialization from the point of view of the exporting company. The course is based on the system of cases that contemplate the adaptation and development of products for international markets; the formation of export price; entrance strategies to markets and selection of distribution channels, and the promotion of goods and international services. Segmentation of international markets. Products and services for international markets development and adaptation. Strategies of prices for the international markets. Entrance strategies and distribution for the international markets. Development of promotional programs for the international markets. "

Ni00873. INTERNATIONAL TRDE AGREEMENTS OF MEXICO

Equivalence: Ec95875

To know and to understand all the agreements of International Trade subscribed by Mexico and their application to improve the process of international exchange of the Mexican companies.

Ni00874. DEVELOPMENT PROJECT ABROAD

"To provide the student the opportunity of a personal experience abroad with the purpose of getting to know the culture, people, the form of working and doing business in the chosen country of study. What is sought is to achieve a link between the students and the company at a practical level in search of opportunities of economic, commercial, technological exchange, and culture. "




.

Ni00881. INTERNATIONAL COMMERCIALIZATION SYSTEMS AND THEIR OPERATION

International sales management is studied by developing strategies together with members of the distribution channels as well as through exercises in offset, barter and countertrade. Analyzing the impact of market trend changes on manufacturing systems. Analyzing the basic factors of financial marketing. International sales management. Handling strategies together with members of the sales channel. Developing new international commercialization systems. Strategic development of exercises in offset, barter and countertrade. Analyzing the impact of market trend changes on manufacturing systems. Basic factors in financial marketing.

.

Ni00882. ANALYSIS OF INTERNATIONAL COMPETITIVENESS

The essential factors of economic success are studied by comparing the concepts of competitive advantage and comparative advantage in order to develop the analysis required for defining a viable global strategy. Competitiveness on the company, industry, and national level and its implications. The concept of competitive and comparative advantage. Sector analysis. Entrepreneurial analysis seen from the perspective of sector analysis results.




Ni00883. INTERNATIONAL MARKETING PROYECT

Equivalence: Ni95881

To integrate the acquired concepts in the long run plan studies by means of a Project of International Commercialization realization of a product or of a line of products in an established company. To enlarge and apply the acquired knowledge with the purpose of obtaining a competitive advantage to identify opportunities of business abroad.

.

Ni00891. INTERNATIONAL TRADE INTEGRATING SEMINAR

Students integrate and apply their knowledge in the area by discussing real-world topics and/or computerized business simulation. They also develop a comprehensive international marketing program for a Mexican company.

.

Ni00892. MULTINATIONAL COMPANIES PLANNING AND DEVELOPMENT

Development of a business plan for an international company that comprises aspects of human resources, finance, marketing, and manufacturing. Development of a business plan for export and import companies. Elaboration of the human resource aspect in the business plan. Elaboration of the financial aspect. Elaboration of the marketing aspect. Elaboration of the manufacturing or service delivery aspect.